A complete solution
With BizLab FLOW we enable measurement, analysis, and optimisation of marketing in a way that was not previously possible. We proovide stores and airports real-time data on customer interactions,
screen engagement, and advertising responses—all in one powerful solution.
BizLab CMS
Show different messages depending on who is watching!
BizLab believes that the future of digital signage is the ability to deliver more personalised content. With our segment booking you can decide which target groups you want to show your ads to.
BizLab Analytics
Do you want opinions or real data?
Reach counter: We provide you with real-time insights into the reach of your digital screens. You'll also receive detailed information about the demographics of those passing by the screen, as well as the types of vehicles that are in view.
Exposures: Now advertisers can find out exactly how many individuals have been exposed to their ad, broken down by age and gender, as well as the duration of their viewing.
True Sales: With our upcoming true sales feature, retailers can easily compare actual figures with exposures vs real sales, providing you with immediate feedback on the effectiveness of your marketing.
BizLab Visitor Insights
Get to know your customers so you can give them what they want!
Visitor Insights provides you with information about your visitors. The information is for example numbers of visitors, age categories, the distribution between women and men, visitors per hour, and how long a visitor in average stays.
You can not only get a snapshop of your customers behavior and preferences but also predict trends and take proactive actions to meet your customers needs.
GDPR COMPLIANCE
From the very first line of code, GDPR compliance and information security have been at the core of our development process. Below, we explain how we ensure full compliance with the GDPR and what measures we take to protect your data from unauthorized access or exposure.
Smarter Decisions, Respecting Privacy
Local Hardware
All data is analyzed on the local computer. The system does not collect personal data that can identify an individual. After the interaction ends, no data remains on the local device. Therefore, no request for access, correction, or deletion of data is possible.
Microsoft Azure
BizLab uses encryption and follows high-security standards to protect data. The anonymized data sent from the local device to the cloud service is encrypted. BizLab’s data is stored within the EU/EEA. Microsoft Azure complies with the security requirements of GDPR.
Computer Vision
The system uses computer vision to detect gender, age, and emotional expression. The system does not collect personal or biometric data that could be used to identify an individual. Therefore, BizLab does not process personal data as defined by the GDPR.
FLOW
The user interface can be easily accessed by logging into the application. The administrator can manage user permissions directly. As a user, you can quickly get an overview of visitors or generate more detailed reports based on your preferences.
How FLOW Works
An individual is detected by a sensor. Data is processed in real-time locally on the sensor's device for as long as the individual is visible to the sensor. The interaction is assigned a unique sequential number. Metadata and anonymized data regarding gender, age category, and emotional expression are added. The anonymized data is sent to the Microsoft Azure cloud service. Statistics are presented to the user.
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Storage The system never stores images, videos, or audio. After the interaction, no such information, or traces thereof, remain on the local device.No data of any kind can be linked to a specific individual.
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Premissions No permission is required to use the service. The service is not comparable to video surveillance, where data collection is significantly more extensive. In video surveillance, cameras record continuously and store material for later use.
BizLAB Analytics
OEM License for FLOW
The OEM license for FLOW can be obtained in two ways: either
through a network of authorized SPLA (Service Provider License Agreement)
partners, or directly from BizLab. The license includes the software as well as
the hardware components on which the software is installed. The license is
delivered in the form of a license key – one (1) key per valid license.
Per Sensor
Visitor Insight
Age and gender Average time in channel Weather Mood Unlimited users Export reports Analytics
Per mediaplayer
CMS Standard
Basic CMS Weather triggers Basic Analytics Inventory Monitoring Media Library Unlimited Users Analytics
Per sensor
CMS Premium
All CMS Standard feuture Segment booking Reach counter Premium Analytics