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What we do

BizLab Analytics AB is a Swedish technology company that is developing an application utilizing AI technology on digital screens to measure and analyze pedestrian traffic. The application provides valuable insights to retailers and airports, for instance, by offering information about the people near the screens, their reactions to displayed messages, and the ability to tailor these messages accordingly.

Why BIZLAB?

Stop guessing, start knowing!

With BizLab, you gain real-time insights into the reach of your digital screens. You'll also receive detailed information about the demographics of those passing by the screen, as well as the types of vehicles that are in view. Harness this data to fine-tune your messaging and maximize your impact!

Personalised advertising!

BizLab believes that the future of digital signage is the ability to deliver more personalised content. With our segment booking you can choose which audiences you want to target with you ads. We provide you with in-depth insights about how many people in your primary and secondary target group viewed your ads and for how long. 

Retail Media platform!

BizLab FLOW – the ultimate platform designed specifically for retail media! We offer you a unique CMS, an advanced visitor counter, and a powerful analytics tool, all seamlessly integrated into one convenient platform. Say goodbye to complexity and hello to effortless management and insightful data. Elevate your retail media game with BizLab today!

Alex Baker on retail media

What retailers need to do both as B2C and B2B players to create a new source of revenue

We believe in data!

”Today's methods for measuring how effective a digital screen is are based on historical data, assumptions or guesses. Therefore, we have developed an application that measures, analyzes and optimizes marketing in physical locations in a way that was not previously possible”

Our vision!

BizLab FLOW shall be the first choice for companies that want to measure, analyze and optimize their digital presence in physical locations with a lot of people on the move.

Our values 

Credibility

Our credibility is based on the highest possible accuracy in all data we analyse.

In 2025, we will be certified according to ISO 9001, quality management. 

Safe

Your data, our responsibility. Our users can feel confident that their data is neither shared nor disseminated.

In 2025, we will be certified according to ISO 27001, information security.

Responsibility

We take responsibility for personal privacy, and comply with GDPR.