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A complete solution for retail media

With BizLab FLOW we enable measurement, analysis, and optimisation of marketing in a way that was not previously possible. We proovide stores and airports real-time data on customer interactions, screen engagement, and advertising responses—all in one powerful solution.

BizLab CMS

Show different messages depending on who is watching!

BizLab believes that the future of digital signage is the ability to deliver more personalised content. With our segment booking you can decide which target groups you want to show your ads to.

The technology detects the age and gender of the person who passes by the digital screen. BizLab FLOW processes this information, and you can display a message that is directly tailored to the individual who views the screen. 

BizLab Analytics 

Do you want opinions or real data?

Reach counter: We provide you with real-time insights into the reach of your digital screens. You'll also receive detailed information about the demographics of those passing by the screen, as well as the types of vehicles that are in view.

Exposures: Now advertisers can find out exactly how many individuals have been exposed to their ad, broken down by age and gender, as well as the duration of their viewing.

True Sales: With our upcoming true sales feature, retailers can easily compare actual figures with exposures vs real sales, providing you with immediate feedback on the effectiveness of your marketing.  

BizLab Visitor Insights

Get to know your customers so you can give them what they want!

Visitor Insights provides you with information about your visitors. The information is for example numbers of visitors, age categories, the distribution between women and men, visitors per hour, and how long a visitor in average stays. 

You can not only get a snapshop of your customers behavior and preferences but also predict trends and take proactive actions to meet your customers needs.  

Benefits for retailers

BizLab FLOW is the ultimate platform designed specifically for retail media! 
Visitor Analytics

Gain a competitive edge with our comprehensive visitor insights, providing you with essential metrics such as the gender and age distribution of your customers. Plus, you'll have access to real-time weather data from the days your store was visited, a crucial factor when analyzing historical trends.

Customer Engagement

Understand how long customers typically spend in your store, broken down by hours and days of the week. This information is vital if your goal is to encourage visitors to linger longer and boost their shopping experience.
Retail Media

Ready to dive into Retail Media? Our platform is your perfect solution! Seamlessly integrate data from your visitor insights and take full control of your digital displays based on unique customer flow patterns. Transform the way you engage with shoppers and maximize your store's potential!

Benefits for DOOH

(Digital Out-of-Home)
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Reach Counter

Today's measurement systems for DOOH often depend on outdated historical data to gauge the reach of your screens for outdoor advertisers. 

At BizLab, we believe in the power of real data in real time. With us, you can unlock immediate insights into the reach of individual screens, precisely segmented by age and gender. Say goodbye to guesswork and uncertainty—embrace the power of accurate data.
SOV,VAC,ROTS?

In the world of DOOH, these terms are used to measure the number of contacts your ad can reach, and billing is based on these metrics.

At BizLab, we believe that real data is far superior. With our platform, advertisers can discover exactly how many people have been exposed to their ads, broken down by age and gender. We also provide insights into how long viewers engaged with the content and how they reacted to your message. Elevate your advertising strategy with precise data that drives results!
Relevance?

Today, DOOH relies on traditional CMS that use basic playlists with continuously looping ads. However, reaching your target audience has become increasingly challenging, as a single ad rarely resonates across diverse segments.

At BizLab, we believe the future of digital signage lies in personalised content. With our segment booking feature, you can target specific audiences with your ads. With BizLab FLOW you can transform your advertising with tailored content that truly engages!

BizLab True Sales 

A short video about a new interesting feature coming later in 2025. The video is in Swedish.

BizLab Forecast

A short video about a new interesting feature coming later in 2025. The video is in Swedish.

Request a demo!

Fill in your details below and we will get back to you shortly to book a time to show BizLab FLOW. We can guarantee that it will be an interesting meeting!
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