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From physical store to a media house!

Retail Media begins with data

We believe every physical store can be as data-driven, measurable, and optimized as any digital platform. But before a single digital screen lights up, we start by analyzing each store in depth, its layout, audience behavior, and traffic patterns.

This retail analytics process reveals how every location can maximize audience reach, media value, and sales potential through data-backed insights. Because without a strong data foundation, even the smartest in-store displays risk becoming nothing more than expensive decoration.

BizLab Retail Media Implementation Framework

At Bizlab Analytics, we take a data-driven and strategic approach to every retail media project. Before implementation begins, we work closely with our clients and their partners to define clear objectives, investment scope, and a realistic project timeline. This foundation ensures every decision is guided by data, aligned with business goals, and built for measurable impact.

Retail Analysis 

Once the framework is set, we conduct a comprehensive on-site analysis of each store. Our team studies customer flow, movement patterns, and exposure zones to identify where digital screens can deliver the greatest impact – both in terms of advertising performance and in-store sales growth.

With Bizlab’s retail analytics expertise, every location can transform into a data-driven media space that enhances both audience engagement and revenue potential.

Installation

At BizLab Analytics, every hardware and sensor setup is optimized for precision and data accuracy. Each people counting sensor is carefully positioned and calibrated to ensure reliable insights before activation.

For smart screens, we use either built-in or discreet external sensors, ensuring seamless design, high measurement accuracy, and consistent retail analytics performance across every location.

Onboarding

BizLab FLOW is an advanced retail analytics platform that transforms store data into actionable insights. Through expert-led training and tailored onboarding, our Customer Success team ensures every user can fully harness the platform’s power — from visualizing visitor patterns to forecasting trends and comparing store performance. With BizLab FLOW, your retail data becomes actionable from day one.

Satisfaction 

BizLab FLOW turns every store into a data-driven retail media channel! Detecting audience age and gender in real time and adapting messages instantly. Every exposure is measured for precise audience targeting. Beyond media, the platform provides insights into visitor behavior, dwell time, demographics, and external factors like weather or events. Retailers can use this data for smarter staffing, optimized store layouts, and higher conversion rates across all locations.

Alex Baker on retail media

"Retail media is the biggest opportunity retail has seen for a very long time"

Retail Media Suess factor !
Data Analytics 

With BizLab FLOW, retailers gain precise in-store visitor insights, including gender, age, dwell time. By combining this data with sales performance and campaign results, anonymous movement becomes actionable intelligence. The result is a deeper understanding of all visitors, enabling smarter decisions, optimized store layouts, and improved conversion rates across locations.
Optimization

Real-Time Retail Media Insights, we provide real exposure data showing who saw your message, how they reacted, and the exact number of target audience views.

This continuous feedback loop optimizes campaign performance, turning retail media into a measurable, revenue-generating channel instead of a cost center.
Content Customization

Retail media is more than installing digital screens, it’s about creating a data-driven media business inside your store. With BizLab FLOW, retailers gain full control of their audience, data, and media strategy.

Every screen becomes part of a dynamic in-store ecosystem, turning static messaging into real-time, personalized customer engagement. 

Tanja Cronqvist

CCO Retail Media

Ready to dive into retail Media? Contact our specialist Tanja