PRIVACY POLICY BizLab Analytics AB
Policy BizLab
Analytics (BizLab) values your privacy and strives to
use AI technology in a responsible and transparent manner.
This policy describes how data is processed in accordance
with the EU's General Data Protection Regulation
(GDPR) and the EU's AI Regulation (AI Act).
Definitions and Clarifications
• Data
Processor – processes personal data on behalf of the
data controller
• Data
Controller – determines the purposes and means of the
processing of personal data
• Computer
Vision – a field within artificial intelligence (AI) where
a computer is given the ability to see, interpret, and
understand images, like how humans do with their sight
• User
– those granted access to the service by the customer
• Interactor
– individuals who pass by the sensor
• Interactions
– the communication between the interactor and
the system
• Data
Collection – information gathered via the sensor
• Sensor
– used to collect real-time data for analysis
• Metadata
– data about raw data. Provides an overview of
the raw data without revealing its detailed content
• Encryption
– ensures that information remains unaltered and
unreadable without an encryption key
Responsibility for Personal Data
BizLab
processes personal data on behalf of the customer (as
the data processor). The customer is responsible for the
processing of personal data (as the data controller).
About the Service
The service
is an AI-based system that uses computer vision
to analyse statistics on interactions with sensors and/or
digital screens. The purpose is to understand visitor flows,
audience demographics, and potential media exposure,
without identifying individuals. No profiling
or automated decision-making is performed based on
this data.
For Users
What
Personal Data Is Processed
The
personal data processed consists of the information provided
by the customer so that the user can access the service.
This includes name, email address, and, if applicable,
phone number.
Who Has
Access to Personal Data
The data is
processed by the administrator appointed by the
customer and by BizLab for the purpose of administering
the use of the service. Upon termination of employment,
the administrator deletes the user’s information.
For Interactors
Purpose
of Data Collection
The system
processes data to:
• Measure
visitor flows and analyse interactions
• Understand
which target groups interacted and their reactions
• Improve
and optimize the interactor’s experience
Data
Collected
The system
collects data about interactions to analyse and provide
statistics on:
• Gender
• Age
category
• Time
of interaction
• Potential
display time and displayed media
Processing
and Storage
The system
uses computer vision to detect gender and age. The system does not collect personal
or biometric data that could be used to identify an individual.
Therefore, BizLab does not process personal data
as defined by the GDPR.
How the
Service Works
An
individual is detected by a sensor. Data is processed in real-time
locally on the sensor's device for as long as the individual
is visible to the sensor. The interaction is assigned
a unique sequential number. Metadata and anonymized
data regarding gender, age category, and emotional
expression are added. The anonymized data is sent
to the Microsoft Azure cloud service. Statistics are presented
to the user.
The system
never stores images, videos, or audio. After the
interaction, no such information, or traces thereof, remain
on the local device. No data of any kind can be linked
to a specific individual.
No
permission is required to use the service. The service is
not comparable to video surveillance, where data collection
is significantly more extensive. In video surveillance,
cameras record continuously and store material
for later use.
Interactor
Rights
The system
does not collect personal data that can identify an
individual. After the interaction ends, no data remains on
the local device. Therefore, no request for access, correction,
or deletion of data is possible.
Security
BizLab uses
encryption and follows high-security standards
to protect data. The anonymized data sent from the
local device to the cloud service is encrypted. BizLab’s data
management partner is Microsoft Azure, and data is stored
within the EU/EEA. Microsoft Azure complies with the
security requirements of GDPR.
BizLab
Analytics AB
Reg.no. SE559297-7762
Privacy policy v.2025.2
Open information
