BizLab Updates

2024-12-18

We are now releasing this year's final update for BizLab FLOW, introducing a major new addition to the media section that we call Media Transfer. This feature allows you, as a user, to create a link that you can share with your advertisers. They can then upload images and videos directly to your media library or the folders you have selected. You decide how long the link will remain active and how many files your advertisers are allowed to upload.

This update also includes a new version of BizLab AI, delivering improved analytics and greater accuracy. Additionally, we have continued to enhance the application's stability and performance.

BizLab Updates

2024-11-27

We are excited to present a new update that delivers significant improvements to the application's stability and performance. We have also streamlined the workflow within FLOW, upgraded existing features, and added new, exciting functionalities.

CMS: We have improved the process of booking and publishing ads on your digital screens. You can now easily upload multiple media files at the same time during a booking, significantly reducing the number of clicks when scheduling a segment or playlist.

Analytics: We’ve made it easier to access reach data for individual screens or groups of screens. All data is now presented graphically in a more intuitive and clear format.

Visitor Insights: We have simplified data presentation and added new features for an improved user experience.

New Feature: Time in Channel: For customers with visitor tracking at both entry and exit points, we can now provide an average time showing how long visitors stay in your channel (store).

BizLab AI: This update includes significant improvements within all our AI functionalities. The accuracy of person detection has been further enhanced, and mood detection has received an upgrade as well. Please note that this feature is still in beta-version and continuous development is ongoing. Vehicle detection has also been significantly upgraded, resulting in more accurate analytics and higher hit-rate.

2024-11-14

Advertising Veteran Christian Bönnelyche Challenges Media Agencies and Advertisers!

IT-Retail magazine published Christian's thoughts on how advertisers and media agencies should put more pressure on the measurability of digital screens.

2024-11-08

The AI Entrepreneur Challenges the Retail Industry

IT-Retail magazine published Magnus' challenge to the retail industry – to work much more data-driven in their decisions with the help of our software.

2024-10-30

BizLab Brings AI to Åland and Expands Its Offering to Advertisers

IT-Retail magazine highlights our collaboration with Ålandstidningen, where we jointly bring the latest AI technology to Åland.

2024-10-28

Ulf Sunnberg Joins BizLab on the Sales Side to Develop Partner Network

"BizLab Analytics is pushing the boundaries in a traditional industry with a very exciting solution where insight-driven innovation and data are at the core. Being part of this journey feels truly inspiring and full of opportunities," says Ulf Sunnberg.

2024-10-09

The magazine IT-Retail has written an article about BizLab's collaboration with Hemköp in Mall of Scandinavia, which uses FLOW to measure and analyze customer flows.

2024-09-27

The AI Entrepreneur Believes the Retail Industry Lacks Insight into Its Customers

Read the full article in IT-Retail Magazine (IT-Retail).

BizLab Updates

2024-08-21 We are now releasing the biggest update of BizLab FLOW ever!

Updates

Graphical update, The entire planned change to the user interface has now been fully implemented. Below are some of the major design changes that users will encounter.

Home page
Upon logging in, the user immediately has access to an overview of how many screens and sensors are in use with the FLOW software, as well as whether any of them are currently offline. Directly adjacent to the overview, there is now a trend meter display that quickly summarizes how your bookings are planned going forward for created segments and playlists. 

Reach/Exposures
FLOW’s information about reach and exposures has been completely redesigned to give the user a better overview of the relevant data.

AI
We have released a new version that improves detection within certain age groups. The AI will be continuously updated in future updates.  

Updated version of Client
We are now releasing the second version of the client function, aimed at users who sell ad space on their screens. When you now create a new client (advertiser), you can also choose to create a media folder.

New functions

We are proud of a whole range of new and groundbreaking functionality that is now available.

Reaction Patterns, Mood, is what we call a completely new functionality designed to track the audience’s reactions to the messages on the screens. Keep in mind that this is the very first version, and the feature will be continuously improved over time.

Vehicle Detection, is a new feature for customers with digital outdoor screens who want to measure how many vehicles have passed. We can detect cars, vans, buses, and trucks. Future versions will also detect brands and colors.

Power Up/Down, allows you as a user to set when you want your screens to shut down and start up again. As before, an uninterrupted power supply is required.

Roles and Permissions, allows FLOW users to be permission-controlled, enabling settings that determine who has access to which features in FLOW. This is essential for customers with many users or those who have external help with ad sales.

2024-08-13

BizLab is Revolutionizing Retail with AI-Driven Measurability. Retail Trends Magazine (Butikstrender).