BizLab FLOW

BizLab FLOW is an application that uses AI technology in digital screens to measure and analyze flows of people. It provides, for example, stores and airports with value-creating information about the people around the screens, their reactions to the messages, and the ability to adapt these.

3 functional areas

With our AI application, we enable measurement, analysis, and optimization of marketing in a way that was not previously possible.

BizLab CMS

BizLab CMS (Content Management System) is the tool that adapts the content on digital screens based on information about who passes by. Here, bookings are created for displaying messages, either of the "playlist" type or "segment" type.

Playlist: Quickly and easily create your playlist with ads, choose between individual screens and groups of screens. Plan when you want the playlist to be displayed, and then select publish.

Segment: Tailor your messages to the selected target group at the right time with our segmentation feature. Customize your ads for different segments and enhance the effectiveness of your marketing. Our application provides you with the tools to reach specific target groups, categorized by gender and age (10-year intervals).

Marketing Automation: Maximize the impact of your marketing with our unique Marketing Automation feature that tailors ads based on the conditions around the screen. Leverage the power of segmentation with the simplicity of a playlist, whether it is a time of the day when more or fewer people passes by the screen.

BizLab Analytics

BizLab Analytics provides you with statistics of high validity and reliability as a basis for your business decisions. The collected statistics are presented with the subheadings Reach and Impressions.

You get information about the reach of each screen, which viewers are exposed to your message, and how long they watch. With BizLab Analytics True Sales feature, you can easily compare actual sales figures with the exposure of your message, providing you with immediate feedback on the effectiveness of your marketing.

BizLab Analytics is user-friendly and easy to integrate with your existing systems.

BizLab Visitor Insights

BizLab Visitor Insights provides you with information about your visitors. The information is for example numbers of visitors, age categories, the distribution between women and men, visitors per hour, and how long a visitor in average stays.

With the help of the POI function, you can exclude, for example, staff, so that you get accurate visitor statistics.

With real-time data from our Visitor Insights, you can not only get a snapshot of your customers behavior and preferences but also predict trends and take proactive actions to meet you customers needs.