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Understand, Predict, Engage and Measure your physical spaces

The BizLab FLOW Platform turns physical-world data into actionable intelligence - helping businesses make smarter decisions, activate media more effectively and measure what matters.

FLOW Insight — Understand

Understand what is happening in the physical environment. Measure visitors, audience behaviour and interactions with digital screens across locations and points of interest.

FLOW Plan — Predict

Turn data into forward-looking decisions. Forecast visitor volumes and plan media and staffing based on what is expected to happen—not just what has already happened.

FLOW Engage — Engage

Manage and activate digital media across screens, campaigns and bookings. FLOW goes beyond traditional CMS functionality to intelligently determine what content should be shown, to whom, where and when.

FLOW Analytics — Measure

Measure campaign performance and business impact. Connect audience, exposure and sales data to understand not only who saw your media, but also how, and what parts of it contributed to results.

BizLab FLOW is available in Standard, PRO and + editions

The SaaS license for the BizLab FLOW Platform is available in Standard, PRO and + editions, to fit the need and use-case for your business, and below are the tiers presented, with capabilities included and sorted under each pillar: Insight (I), Plan (P), Engage (E) and Analytics (A):

FLOW Standard

Visitor Demographics (I)
Person of Interest (I)

FLOW Standard +

Visitor Demographics (I)
Person of Interest (I)

Visitor Forecast (P)

FLOW PRO

Visitor Demographics (I)
Person of Interest (I)

Visitor Forecast (P)
Internal Media Player (P)

Signage Booking (E)
Media Library (E)
Widgets (E)

Campaign Analytics (A)

FLOW PRO +

Visitor Demographics (I)
Person of Interest (I)

Visitor Forecast (P)
Internal Media Player (P)
External Media Player (P)

Signage Booking (E)
Media Library (E)
Widgets (E)
Programmatic (E) *Dec 2026

Campaign Analytics (A)
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BizLab FLOW is also available in 3 different as-a-Service bundles where all software, required hardware and services are included at a monthly fee for ease of use. 

Below are the 3 bundles available:

Media as a Service

Includes all from the Visitor Insight and Digital Signage bundles + the capability to run External and Programmatic Media to maximise both affinity and media revenues on your screens.

Digital Signage as a Service

Includes all from the Visitor Insight bundle + Media Player and a Professional Display to show your own content and media for the right audience. Note that you can also use existing screens you already have in place as displays, if that applies.  

Visitor Insight as a Service

Includes 4K AI sensor, Installation-ready hardware, Hardware replacement service, Maintenance & updates, User Support and the one FLOW platform license needed per bundle.


About our edge AI and computer vision sensors

  • BizLab FLOW uses advanced AI-powered sensor technology to analyze audience interactions in real time, while ensuring full data privacy and GDPR compliance.

  • When a person is detected by a sensor, data is processed locally and instantly for the duration of their presence. Each interaction is assigned a unique, temporary ID, and only anonymized metadata, such as age group and gender, is collected.

  • This anonymized data is securely sent to the Microsoft Azure cloud platform, where it is compiled into visual statistics and insights for users.

  • No images, videos, or audio are ever stored. Once the interaction ends, no identifiable data remains on the local device. All collected data is fully anonymous and cannot be linked to any individual.

  • Unlike traditional video surveillance, which records and saves footage, BizLab FLOW offers privacy-safe, non-intrusive analytics that enable smarter, data-driven decisions without compromising user trust.

GDPR Compliance & Data Protection

From the very first line of code, GDPR compliance and information security have been central to our development process. We continuously implement and update strict data protection measures to prevent unauthorized access, misuse, or exposure of personal information.
Learn how we ensure full GDPR compliance so you can focus on making smarter, data-driven decisions while respecting privacy.

Local Hardware

All data is processed locally. The system does not collect personal data that can identify individuals. After an interaction ends, no data remains on the device, so no requests for access, correction, or deletion can be made.

Microsoft Azure

BizLab uses encryption and adheres to high-security standards to protect data. Anonymized data sent from local devices to the cloud is encrypted. BizLab's data is stored within the EU/EEA. Microsoft Azure complies with GDPR security requirements.

Computer Vision

The system uses computer vision to detect gender, age, and emotional expression. It does not collect personal or biometric data that could identify individuals. Therefore, BizLab does not process personal data as defined by GDPR.

FLOW

The user interface is easily accessible via the application login. Administrators can manage user permissions directly. Users can quickly view visitor summaries or generate detailed reports based on their preferences.

Frequently asked questions

Here you'll find the most common questions about BizLab FLOW. If you have more questions, we're here to help! Please contact us using the button below, and we'll respond as soon as possible.
How do I get started?

The OEM license for FLOW can be obtained through an authorized Service Provider Partner (SPP) or directly from BizLab.
Who signs the license agreement?

The license agreement is signed with BizLab Analytics AB.
What hardware is required to use your service?

The license is an OEM license tied to specific hardware with pre-installed software—specifically, the sensor and sensor unit. To ensure data quality, information security, and full GDPR compliance, we only support hardware tested and approved by us.
We have a CMS; can I integrate your analytics tool with it?

While there are some limitations, our Reach Counter lets you track real-time audience reach on your screens. For more detailed ad analytics, such as viewer counts or targeted ads for specific audiences, our CMS is required.
Questions? Press here